dowedesignstudio.com
brand identity

brand identity

BRANDING

A brand identity is the landmark of your business and a promise to your customers and it is more than a name or a symbol. A brand represents the core values of a company, how the product is communicated and how it makes people feel when they interact with your company. Branding destiguishes one company from another and typically consists of a name, buyline, logo and more. Logo design and development is a fundamental part of the Brand Identity.

BRAND STRATEGY

BRAND   NAMING

BRAND IDENTITY

BRAND RESEARCH

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• Brand Architecture

• Brand Messaging

• Brand Evaluation

• Brand Positioning

BRAND STRATEGY

Brand strategy is a plan of a business that outlines how the company will build relationships and its identity within the market. It's all about how it makes your customers feel.  Your brand is all about how it makes your customer feel.  The goal of a brand strategy is to become identifiable and build trust with the consumer so that they will choose your company to patronize over your competition.

BRAND NAMING

A successful brand naming process must be unique to the company or product, convey a clear message to targeted audiences, must be motivational, be sustainable over time, and communicate the company's mission statement and core values.  A company's brand name must convey a unique promise about your brand and it must be identifiable.

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• Brand Evaluation

• Company Naming

• Product Naming

• Naming Strategy & Guidelines

• Trademark Checks

• Linguistic Checks

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• Logo Design

• Typography

• Color Development

• Icon/Symbol Design

 

BRAND IDENTITY

Our services help your brand to stand out visually, consistently, and coherently across all touchpoints and customer experiences.

We will build a unique logo and visual identity that merges the perfect combination of typography, style, symbol, and color.

We’ll help you create a unique and differentiating logo/visual identity that blends the perfect combination of type, style, symbol, and color that can be used on all digital platforms and marketing.  We provide brand guidelines and communication tools to ensure your brand identity creates an effective impact on your targeted customer.

BRAND RESEARCH

Brand research explores both your reputation and your visibility to help you better understand the marketplace and your firm’s role in it. Brand research can also aid in the understanding of what sets you apart from your competition, from your prospective client's view.  Also known as differentiators or your competitive advantage, proper research can place you in the first position.

• Customer Surveys

• Competitor Analysis

• Brand Awareness Analysis

 

brand identity research

HOURS

MONDAY - FRIDAY

9:00 AM - 5:00 PM

SERVICING

The Hudson Valley Region

&

The Continental United States

LOCATION

New Windsor, NY 12553

(914) 643-1773

(800) 396-7660

info@dowedesignstudio.com