Great advertising combines written content and imagery to target your core client. It’s a formula that can be modeled, properly planned, and supercharged with brilliant creative work. We focus on the math first, build out comprehensive plans, underpin sound deployment strategies, measure with analytics, and craft disruption together.
Digital marketing refers to all marketing efforts that occur on the internet. A business will leverage search engines, social media, email, and other websites to connect with current and prospective customers which is also known as "digital channels". The reason for it's success is that all digital marketing efforts can be measured with search engines, driving consumer action and engagement.
SOCIAL MEDIA MARKETING
We create content for social media platforms that are designed to promote your products and/or services, build relationships with your target audience, and drive traffic to your business. There are new features emerging every day and the social media platform is constantly evolving. It's all about meeting your target clients where they are, socially interacting with each other and your brand.
Content marketing involves the creation and sharing of online materials such as videos, blogs, and social media posts, but does not promote a brand. It is intended to create and stimulate interest in products or services. For instance, if you have a roofing company you might post about annual roof maintenance and safety to peak your customer interest.
Email marketing is one of the most affordable of all digital marketing practices. You can reach thousand of clients with a single email from a list of contacts who have given their permissions to receive email communications from you. Email marketing drives sales, informs consumers and builds a community around your brand much like a newsletter. No longer a text document, the email can be designed with typeface, imagery, motion graphics and even videos.
Video marketing is the second most popular content type on social media for increasing engagement. Video marketing is no longer an option to be ignored by businesses that want to excel in the current climate. Video marketing transformed the way the consumer shops online. Adding videos to your website boosts search engines and increases conversion rates. The viewer tends to spend more time on a website page that has video content.