HORN ATELIER

EXTREME SPORTS GEAR & WEAR

BRAND IDENTITY • WEB DESIGN • MARKETING • VIDEO

EXTREME SPORTS, also known as ACTION SPORTS or ALTERNATIVE SPORTS: Sporting events or pursuits characterized by high speeds and high risk.

VISION & MISSION

Horn Atelier is a new entreprenurial company based out of Utah. Their goal was to blend industry-leading innovation with the finest craftsmanship available to create the safest and most advanced protective gear and apparel. When Horn Atelier started in the year 2019, the goal was to “create superior protection inspiring people to push their boundaries”. This is the driving force of everything they represent.

Horn Atelier wanted this to be a major key factor in their visual communication, logo, packaging design and the overall visual identity. Based on this insight, we created a visual branding concept consisting of few but clear design elements. Through simple yet distinctive idiom, Horn Atelier should appear as a “no-nonsense” brand with innovative expertise on the most important aspects; Protection & Fun!

Color System

Branding & Logo Design

Typogoraphy

Extreme Sports Icon Design

EARTH

• Mountaineering

• Free Climbing

• Rock Climbing

• Mountain Biking

• Sandboard

• Canyoning

WATER

• Surfing

• Water Skiing

• Cave Diving

• Kayaking

• Scuba Diving

• Sailing

SNOW & ICE

• Snowboarding

• Skiing

• Ice Climbing

• Glacier Trekking

• Snow Shoeing

• Dog Sledding

AIR

• Sky Diving

• Wing Suiting

• Hang Gliding

• Paragliding

• Base Jumping

• Highlining

THE GREAT OUTDOORS

Mountaineering

Mountain Biking

horn atelier biker overlooking mountains

Scuba Diving

Scuba Diving is all about discovering the world beneath the surface of the sea, a place that most people only see in movies. Only a fraction is known about what lies below creates a desire to experience it. Only fractions are know about life below the ocean.

horn atelier scuba diver with turtle image with blues and greens

horn atelier hang gliding image with orange sky

Sky Diving

Skydivers equipped with a parachute, jump out of helicopters or planes that go as high as they can in order to allow the skydiver as much free fall time as possible. Stepping over the edge of the plane is the most challenging moment but the free fall after makes you forget about any fear. Once your parachute opens, you may be gliding over beautiful and breathtaking landscapes.